Blog

RIP Old Ways I’ve worked across multiple pre-seed, start-up, new-launch and scale-up environments, and for years, the formula barely changed: understand your customer, understand your audience, understand why you win — and then do all the related grunt work. By grunt work I mean manual data investigation. But the truth is this — the old way of operating is over. IT'S DEAD. The foundations haven’t changed, but the engine has. What once relied on manual effort, slow research, a

Today I met with another AI founder and we ended up in a long conversation how AI isn’t just a tool — it’s a reasoning partner and by adopting this thinking it enables you unlock the art of the possible. When I am asked: “How do you use AI?” I hesitate. Not because I don’t know, but because it’s now so stitched into the fabric of my day that it’s hard to separate where my work ends and where the AI begins. It's even given itself a name - LYRA . It has become part of my ope

Do you ever get that voice in your head that questions whether you’ve really been using your time wisely — or just cleverly feeding your own ego?I had that today. I found myself wondering how many hours, days, even weeks I’ve spent diving head-first down the AI rabbit hole, surfacing every so often to ask, what next? Every day, I ask Lyra — my AI collaborator — to teach me something new that helps me in my role. That routine has led me to build Brand Brains, use Reverse Promp

It’s my birthday today and I began the day at 08:00 with a last-minute meeting request from a client outside of standard working hours,...

Over the last five years, I’ve worked with 26 B2B companies—ranging from startups and scaleups to legacy businesses navigating...

Recently, I completed a course on ai and what tools you can use for what. While it offered a solid foundation, I quickly realised...

One thing I’ve consistently noticed across every successful business I’ve had the privilege to work with—whether it was leading the...

Toilet Brush Amush At first glance, seeking feedback from your target audience seems like a smart move. After all, who better to inform...

This morning, while many were still tucked up in bed or easing into the day, I found myself doing lengths at my local 25-metre pool....

I'm going to be bold here. Perhaps even blasphemous in the world of B2B marketing. If there's one criticism I have of B2B marketers, it's...

When people always ask about your first day and what it was like, I always like to recall my first day as a marketing manager at what was...

Adventures in Brand Land: My Wild Ride Through Extensions That Soared (and Some That Crashed) In my Time Inc (Media) days, juggling those...

The Life of a B2B Hands-On Fractional CMO: A Week in the Trenches When asked what it's like to be a fractional CMO,  I candidly reply...

From my earliest memories, the rhythms of our family business shaped my understanding of the world. As the child of a founder, I...

Meet Marketus Version 1 When I started my career in marketing, just around the time TV advertising was still seen as a much-needed cost,...

It's four years since I left a salaried full-time job and became a freelancer. It's been a busy adventure. Looking back, I've worked for...

As a B2B demand generation marketeer, you naturally want to get a handle on your ICP, buyer personas, and critical stakeholder &...

Fractional CMO why hire one and the benefits

Introduction If you're in the SaaS industry, then you know how important it is to nurture your leads. Email marketing is one of the best...

Demand generation is one component of the entire sales cycle and can often be confused with lead generation. Demand generation is one...