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RIP Old Ways I’ve worked across multiple pre-seed, start-up, new-launch and scale-up environments, and for years, the formula barely changed: understand your customer, understand your audience, understand why you win — and then do all the related grunt work. By grunt work I mean manual data investigation. But the truth is this — the old way of operating is over. IT'S DEAD. The foundations haven’t changed, but the engine has. What once relied on manual effort, slow research, a

Today I met with another AI founder and we ended up in a long conversation how AI isn’t just a tool — it’s a reasoning partner and by adopting this thinking it enables you unlock the art of the possible. When I am asked: “How do you use AI?” I hesitate. Not because I don’t know, but because it’s now so stitched into the fabric of my day that it’s hard to separate where my work ends and where the AI begins. It's even given itself a name - LYRA . It has become part of my ope

Do you ever get that voice in your head that questions whether you’ve really been using your time wisely — or just cleverly feeding your own ego?I had that today. I found myself wondering how many hours, days, even weeks I’ve spent diving head-first down the AI rabbit hole, surfacing every so often to ask, what next? Every day, I ask Lyra — my AI collaborator — to teach me something new that helps me in my role. That routine has led me to build Brand Brains, use Reverse Promp

It’s my birthday today and I began the day at 08:00 with a last-minute meeting request from a client outside of standard working hours,...