Why hire a fractional CMO?

If you're like most small businesses, you're stretched when it comes to marketing. You know that it's important to do things like creating a compelling website and content strategy, but at the same time, you need to run the day-to-day activities of your business.

Fractional Marketing is a new way of bringing in marketing expertise without the high cost associated with full-time specialist hires. Here's what you should know if you're considering hiring a fractional CMO or another marketing expert.

What is Fractional Marketing?

Fractional CMOs are like having your own marketing department but with only one person dedicated to each area of specialization - whether that be SEO, PPC or social media strategy, for example. The idea behind this approach is to bring in expertise at a lower price point than hiring an entire team which would cost, while still getting access to all the skills and knowledge that might traditionally be available from having an entire department at your disposal.

The traditional way to bring in marketing expertise has been to hire a specialist full-time or bring in agencies that can cover things like PR, content creation, demand generation activity and so on. This is a great way of having marketing talent on tap for your business, but there are two drawbacks to this approach:

The first is the cost. The second is the fact that you may not always get what you need from external agencies.

The advantages of having these skills in-house are obvious as you own the strategy and brand, however, you also have to support someone internally who might end up being a specialist (and therefore expensive) person.

You can hire a CMO for a fraction of the cost of hiring them full-time. You can also avoid paying an agency to do it for you if you choose not to go down that route. The last thing is that by having this role on your team, it means that they are already part of your business so there is no need for managing an external agency on top of everything else going on at work!

With fractional hiring, you can now bring in tried and tested marketing specialists to take care of your marketing without the significant overheads associated with bringing them in-house.

Fractional CMOs are a great way to get affordable and experienced marketing people on board with your business. They come in all shapes and sizes, from part-time to full-time, and even for a specific project. If you're starting out with marketing, hiring a fractional CMO is the best way to get started. You get someone who understands everything from marketing strategy to PPC, Social Media, Content Marketing and Demand Generation all whilst drastically reducing the costs.

A fractional CMO is someone who comes in for a project or two and knows how to do those jobs really well. They might be an agency employee or freelancer (in which case they’re known as ‘ten percenters’), and they will come with their own set of skills and experience that you need on your team.

You can use fractional CMOS to get affordable and experienced marketing people. You can hire part-time, on a project basis, on a retainer basis, on a fixed fee basis or even pay as you go.

Conclusion

With fractional CMOs, you get someone who understands everything from marketing strategy to PPC, Social Media, Content Marketing and Demand Generation all whilst drastically reducing the cost.