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Case Studies

Sub title

Branding

B2C Marketing Achievements 

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  • ​​Channel optimisation audit & recommendation plan

  • Positioning and messaging by persona 

  • Competitor analysis and pricing 

  • Lead generation, upsell, win back and closed lost campaigns

  • PR, content marketing & thought leadership

  • Events; webinars, roundtables, business breakfasts & trade stands.  

  • Tech stack adoption & marketing automation

  • Sales enablement & product collateral 

  • SEO and website development. 

  • NPS & customer success programs

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  • Brand creation & naming with UK trademark

  • Brand audit across all channels 

  • Customer insight & brand positioning 

  • Brand toolkits & communication guide 

  • Brand partnerships 

  • Brand campaigns & amplification 

  • Brand guardianship & management

  • Brand ambassador management 

  • Brand events (awards, shows, events & other)

  • Hire & manage agencies 

b2c-marketing

B2B Marketing Achievements 

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  • ​​​Campaign activation

  • Train team in best practice campaign planning

  • Event creation and management 

  • Brand positioning & management  

  • Agency hire and management of demand generation, and direct response campaigns    

  • Social & influencer management 

  • Customer insight

  • Paid and social campaigns 

  • Social, SEO and website optimsation

  • App development

Consulting
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  • ​​Agency & talent hire & management 

  • Part-time CMO/ VP/ Head

  • Strategic planning & go to market approach 

  • Hands-on help on key projects   

  • Competitor analysis &  market segmentation 

  • Campaign planning

  • Research and insight projects 

  • Brand audits & recommendations documents

  • Digital optimisation 

  • PR

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  • ​​Agency & talent hire & management 

  • Part-time CMO/ VP/ Head

  • Strategic planning & go to market approach 

  • Hands-on help on key projects   

  • Competitor analysis &  market segmentation 

  • Campaign planning

  • Research and insight projects 

  • Brand audits & recommendations documents

  • Digital optimisation 

  • PR

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